Vista equals Edsel?

Imagine that you make cars. You are the biggest automaker in the world and you more or less own the market, particularly the corporate fleet segment. Because almost everyone has one of your cars, if you want them to keep paying you money you have to come up with a better car. The answer, you think, is not to improve what you have but to spend a huge amount of money and time and roll out a new design. This design is based on the previous design (it still carries people and goods around) but it has a new dashboard layout, new tire design, new door mechanisms — pretty much everything has been upgraded or at least tweaked. You ramp up production and sell, sell, sell. This is the way forward, the future of your company. Read more.