Product Loyalty: Consumers mistake Familiarity with Superiority
Researchers suggest that a cognitive lock-in occurs when users become familiar enough with a product’s interface to not have to think about using it. Their tests suggest that people mistake this familiarity with product superiority.
Windows Vista Refunds!
June 18, 2007 at 3:20 pm
[...] had accepted that fact as something beyond my control. Once I realized that I had the power to change that simply by changing my operating system I felt like a weight [...]